Managing several Klaviyo accounts, without losing your days to it
What I learn day to day tracking several Klaviyo accounts: centralize the monitoring, catch anomalies before the client, analyze every campaign.
The end-of-month Klaviyo review, in 30 minutes
The end-of-month report is often the chore you put off until the last minute. Here is the five-step routine I use to close it fast and well.
Bounce, spam, bots: the thresholds that should alert you on Klaviyo
At what number does a bounce rate become a problem? The deliverability thresholds I watch on Klaviyo, and the reason behind each one.
After a Klaviyo send, the 8 numbers I look at first
The open rate catches the eye, but it misleads more often than it informs. Here are the eight numbers I read after a send, in order.
The paused flow: the most expensive blind spot in Klaviyo
A flow that stops makes no noise. It does not crash, it does not warn. It just stops earning, and the client is the one who ends up noticing.
Managing several Klaviyo accounts as a freelancer without losing your days to it
Log in, check, log out, start again. When you manage several Klaviyo accounts, the real cost is not the work. It is the trip between the accounts.