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Klaviyo glossary

Revenue per recipient

Definition

Revenue per recipient is a message's attributed revenue divided by its recipient count. It lets you compare sends of different sizes: a campaign at $0.18 per recipient beats one twice as large at $0.09.

How it is computed, where to read it

It combines three things: the share of recipients who buy, the average order and the attribution window. A drop is therefore read by looking at the first two separately.

KlaviBoard shows it per campaign and per flow, next to the account average, to place a send without a spreadsheet.

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See also

Attributed revenue

Attributed revenue is the sales Klaviyo ties to a message because the recipient opened or clicked it within an attribution window before buying. By default Klaviyo attributes to the last touch, over 5 days for email opens and clicks.

Placed order rate

Placed order rate is the share of a message's recipients who placed an order within the attribution window: attributed orders divided by recipients. It is a send's conversion rate in Klaviyo.

These metrics, read continuously across all your accounts

KlaviBoard brings 3 to 20 Klaviyo accounts into one dashboard, compares every figure with the previous period and warns you when a threshold is crossed. The Free plan connects 3 accounts, no credit card.

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