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Klaviyo glossary

Attributed revenue

Definition

Attributed revenue is the sales Klaviyo ties to a message because the recipient opened or clicked it within an attribution window before buying. By default Klaviyo attributes to the last touch, over 5 days for email opens and clicks.

How it is computed, where to read it

Default windows per Klaviyo: 5 days for email clicks and opens, 5 days for SMS clicks, 1 day for SMS opens. They can be changed in the account's attribution settings, which changes every figure shown.

One purchase can only be attributed to one message (last touch). A campaign and a flow sent the same week therefore share revenue according to the order of interactions.

KlaviBoard reads attributed revenue through Klaviyo's reporting API, the same one behind Klaviyo's dashboard, so both show the same number.

Definition checked on September 15, 2026 in Klaviyo, Understanding Klaviyo message attribution.

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See also

Revenue per recipient

Revenue per recipient is a message's attributed revenue divided by its recipient count. It lets you compare sends of different sizes: a campaign at $0.18 per recipient beats one twice as large at $0.09.

Placed order rate

Placed order rate is the share of a message's recipients who placed an order within the attribution window: attributed orders divided by recipients. It is a send's conversion rate in Klaviyo.

Period-over-period (N / N-1)

A period-over-period comparison puts a current-period figure (N) next to the same figure over the immediately preceding period of equal length (N-1). A number alone says nothing; the gap is what reads.

These metrics, read continuously across all your accounts

KlaviBoard brings 3 to 20 Klaviyo accounts into one dashboard, compares every figure with the previous period and warns you when a threshold is crossed. The Free plan connects 3 accounts, no credit card.

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