Whole glossary
Klaviyo glossary

Period-over-period (N / N-1)

Definition

A period-over-period comparison puts a current-period figure (N) next to the same figure over the immediately preceding period of equal length (N-1). A number alone says nothing; the gap is what reads.

How it is computed, where to read it

$4,200 of revenue on a flow, good or bad? No idea until you know the month before was $9,000. Direction matters more than level.

Every KlaviBoard metric is loaded twice, current period and previous period of the same length, to show the percentage gap on every card and every row.

Flow alerts (entries, revenue, engagement) rest on this comparison, with volume floors to avoid false signals on small flows.

Go further

See also

Flow entries

Flow entries are the number of profiles that triggered a flow over a period: every profile meeting the trigger condition (abandoned cart, sign-up, order) enters the flow. It is a flow's throughput, independent of what it earns.

Attributed revenue

Attributed revenue is the sales Klaviyo ties to a message because the recipient opened or clicked it within an attribution window before buying. By default Klaviyo attributes to the last touch, over 5 days for email opens and clicks.

These metrics, read continuously across all your accounts

KlaviBoard brings 3 to 20 Klaviyo accounts into one dashboard, compares every figure with the previous period and warns you when a threshold is crossed. The Free plan connects 3 accounts, no credit card.

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