Free tool

Klaviyo deliverability checker

Plug in an account's rates and get a verdict in 30 seconds, measured against the thresholds that actually matter. No sign-up, nothing leaves your browser.

Your numbers

Enter the rates for one account (Klaviyo shows them per campaign). Nothing is sent anywhere, everything is computed in your browser.

0.8%

Share of sends rejected (invalid addresses).

0.03%

Share of recipients who mark the email as spam.

0.25%

Share of recipients who unsubscribe on a send.

12%

Automated clicks (anti-tracking scanners) as a share of all clicks.

Diagnosis
Deliverability is acceptable, keep an eye on it
90
/ 100
Bounce rateHealthy

Below 1%, the list is clean. Nothing to do.

Spam complaint rateHealthy

Below 0.05%, you are in safe territory with the inbox providers.

Unsubscribe rateHealthy

Below 0.3%, the audience is still engaged.

Share of bot clicksWatch it

Between 10 and 25%, read click rates with bots filtered out (Bot Click = 0) to decide properly.

Klaviyo deliverability checklist

0/8

The thresholds used here are the ones an account manager watches day to day, and the ones KlaviBoard applies continuously: bounce rate above 2%, spam complaints above 0.1%, unsubscribes above 0.5%, bot clicks above 25% of all clicks. For the detail and the reasoning behind each one, read bounce, spam, bots: the thresholds that should alert you. For the wider numbers, see the key email marketing statistics.

And if the question is cost, the Klaviyo pricing calculator gives each account's price by active profiles.

This tool looks at one account at a time, by hand. KlaviBoard makes the same reading continuously across every client account and raises an alert when a threshold is crossed, without anything to plug in.

Watch deliverability across every account

KlaviBoard applies these thresholds continuously across 3 to 20 Klaviyo accounts and warns you when one slips. The Free plan connects 3 accounts, no credit card.