Bot click
A bot click is an automated click on an email or SMS link, performed by a security system checking the link, not by the recipient. Klaviyo flags it with the Bot Click property on the click event.
How it is computed, where to read it
Inbox provider and antivirus scanners open and click messages before delivering them. Those clicks inflate click rates and can wrongly trigger revenue attribution.
Klaviyo lets you exclude bot clicks from tracking and reporting (Bot Click = false filter in custom reports) or measure engagement with the active on site rate instead.
KlaviBoard applies a global Bot Click = 0 filter to every click rate when the option is on, and alerts above 25% bot clicks.
Above 25% bot clicks, raw rates no longer mean anything: KlaviBoard alert rule.
Definition checked on September 15, 2026 in Klaviyo, Understanding bot clicks.